15 August 2018
London Irish are proud to announce that leading Waste Management Company Powerday will continue as the principal sponsor for the 2018/19 season.
Now into its sixth successive season as the Exiles’ main sponsor, London Irish will carry Powerday’s logo on the front of their home and away playing jersey as well as all training apparel. Additionally, Powerday will benefit from brand exposure at the Madejski Stadium and the club’s Hazelwood training complex, with Irish’s social media channels of LITV, Facebook, Twitter and Instagram also increasing the company’s brand exposure.
The innovative waste management group is the largest and most efficient recycling company in southern England, with the capacity to process over two million tonnes of construction, demolition, municipal, commercial and industrial waste a year.
Powerday will increase their marketing activity with the club, bringing more innovative ideas on how activate with London Irish through online content and at match days.
For more than a decade Powerday have been enthusiastic supporters of the successful London Irish Academy, raising significant funds through its annual golf day and this unwavering support will continue.
“We’re proud to renew our support for the club and it’s thriving academy,” said Mick Crossan, chairman of Powerday.
“London Irish is a special club that shares our values both on and off the pitch, with its commitment to work undertaken in the community as well as the club’s desire to make an immediate return to the Premiership.
“We look forward to supporting London Irish this season and we wish Declan Kidney, the players and his staff all the very best.”
London Irish chief executive Brian Facer said: “We are thrilled to continue our partnership with Powerday, and we are grateful to Mick and his team for their long-standing support of the club.
“Powerday have been a loyal and effective partner of London Irish for many years and to have a committed main sponsor is a major boost for all concerned ahead of the new season.”
Powerday is a family owned Recycling and Waste management company founded in 1977 by Michael Crossan, the company Chairman. Powerday provides solutions to business and organisations across London and beyond.