21 August 2020
London Irish is delighted to announce UnitedUs as the club's first Official Brand Sponsor.
The Brighton-based strategic branding agency, who collaborated with the club on our recent #ExileNation Season Ticket campaign, will continue to play a leading role in supporting the club's MarComms department across a variety of projects, as we countdown to our return to London later this year at the Brentford Community Stadium.
From this weekend, when Declan Kidney's side play host to Northampton at The Stoop, the UnitedUs logo will also feature prominently on the back of the Exiles' match jerseys.
London Irish CEO, Brian Facer, said: "We're delighted to welcome UnitedUs to our partnership portfolio.
"Luke and his team have really impressed us with their work to date and them being on board now as an official partner is a natural progression and shows the value we place on developing our relationships with key stakeholders within the business.
"We're already discussing some hugely exciting projects as we countdown to Brentford – and I'm sure the Exiles fans will be excited to see what's to come over the coming weeks and months!"
As a brand strategy agency, UnitedUs helped London Irish to reconnect the story of the Brentford move with the club's purpose as a home for the Exiles, wherever they find themselves. This is the first rugby sponsorship for the team, whose clients range from household names like LEGO and Aon, to property developers and grassroots sports clubs. The partnership aligns UnitedUs’ belief in organisations who unite people, purpose and potential with a team who champion the outsiders, the Exiles.
UnitedUs Co-Founder, Luke Taylor, said: “We’re thrilled to be solidifying our creative relationship with London Irish for the foreseeable future.
“Everyone at the club is incredibly passionate about the success of the team on and off the pitch and it’s a pleasure to be brought into the fold to creatively lead the organisation on the next steps of its journey.
“The #ExileNation campaign is more relevant than ever with the club’s transition to Brentford and the start of the next chapter in the club’s history.
“We are incredibly proud and excited to be a visible supporter of the club, and we can’t wait to work with the team to bring the Exile Nation closer than ever before to the players and club.”
UnitedUs relish a challenge and bring expertise in navigating complex business landscapes and empowering brands to unite their people, find their purpose, and realise their potential. Made up of a crack team of strategists, creatives, developers and producers, they work with a diverse global group of ambitious clients from household names to independent game changers – all who want to do or be something different.
To learn more about UnitedUs, click here.