5 September 2018
London Irish have struck a new sponsorship deal with Cash Converters, the UK’s number one retailer of pre-owned goods and financial services provider.
Inking a three-year deal with the club, the Cash Converters logo will appear on the right sleeve and on the back of the home and away playing jersey underneath the number.
Sponsoring the Professional Darts Corporation (PDC) as well as Hull City Football Club during their time in the Barclays Premier League and Super League outfit St Helens, Cash Converters have had a strong presence in elite sport down the years.
Now backing the Exiles, Cash Converters will run ticketing promotions in stores across the southern region of the country, while also benefitting from in stadium branding on a match day.
"A partnership like this is important for us as we build London Irish to be a club for the future,” said Brian Facer, CEO at London Irish.
“The financial investment coming from Cash Converters will be vital to help us achieve our ambitions of an immediate return to the Premiership and then securing our place in the top flight.”
"As a successful high street retailer they will also be able to help us in other ways, too, such as using best practice to achieve sustainable growth which can underpin success over the medium and long-term. We're looking forward to developing a strong relationship with the Cash Converters team.”
Cash Converters UK Head of Sales and Marketing at Michelle Byrne said “We’re really happy and proud to be able to influence and help people’s lives in another area of the country through sport. We’ve demonstrated over the past year the difference we can make in local communities through sport across the country with our support of St. Helens and Motherwell F.C. and look forward to another winning partnership.”