3 September 2014
Sports nutrition brand Etixx will become the official sports nutrition provider for London Irish Rugby Club for the next three seasons. The partnership will see Etixx provide a wide range of their quality nutrition products to the London Irish first team and Academy squads.
The Belgium headquartered company, formed in 2009, is dedicated to the nutritional support of athletes at any time of their performance. Etixx has been developed with, and is used by, some of the best athletes in the world. Etixx aims to support optimal performance by providing a complete range of unique, cutting-edge formulations with superior ingredients, supported by world class testing. The company create a wide range of sophisticated nutritional products and supplements suited to the needs of all those who choose to be active on a professional, recreational, or amateur sports level.
The Etixx logo will appear on the right-hand sleeve of the London Irish first team playing jersey for all Aviva Premiership, LV=Cup and European matches. During London Irish home fixtures at the Madejski Stadium, Etixx will receive widespread in-stadium branding presence on touchline boards and throughout concourse areas as well as adverts on the ground’s big screen.
Etixx boasts an extensive roster of sports sponsorship deals – including partnerships with the Omega Pharma Quick-Step cycling team (soon to become the Etixx Quick-Step cycling team), 2013 Ironman World Championship winner Frederik Van Lierde and French football club Lille Olympique Sporting Club (LOSC).
Claire Rive, Sports Nutrition National Sales Manager at Etixx said: “Our extensive experience, research and development show that we know exactly what today's athletes need to supplement their training and aid recovery. Our first supplement was six years in the making, taking a lot of meticulous planning, development, and testing. Since then we’ve added a lot of products to our range to constantly be on the forefront of innovation.
"All products in our range have been developed and tested with elite athletes. We test every batch of each product to be over and above WADA compliance to ensure that Etixx is a brand that athletes can trust. We firmly believe that through this way of working, Etixx can guarantee the quality of its products, a quality that has quickly earned respect and recognition in the world of professional sports. We are looking forward to working closely with London Irish over the next three seasons in maximising the benefits of the partnership and helping London Irish achieve their ambitious performance goals.”
Steve Walsh, newly appointed Head of Strength and Conditioning at London Irish added: "Etixx provide a wide range of sport supplements that are crucial for helping with rigorous training schedules and aiding recovery. They are clearly an innovator at the top end in terms of quality and research in this market today. It is great to have them on board.”
Jim O’Toole, London Irish Commercial Director added: “Etixx’s launch plans include an extensive UK retail distribution presence and will add significantly to our brand presence in non traditional arenas. We look forward to working with their team going forward as they continue to develop both their product and business and in creating an innovative activation campaign to drive measurable results. We have been very impressed with their creativity so far including the excellent Scrum Shop promotion which can be seen here.”
Etixx will be launching in the UK in Sept, more information is available at www.etixxsports.com.
London Irish - Communications Manger
01932 750 111 / 07545 602709