Cherwell Software has teamed up with London Irish as an official commercial partner ahead of the 2017/18 Aviva Premiership campaign.
The software company, which specialises in IT service management and asset management software solutions, will have its logo on the back of London Irish’s playing shorts throughout the season.
The deal will also give Cherwell Software brand exposure at the Madejski Stadium and in the match day programme.
Founded in 2004, Cherwell Software has offices in Swindon and Reading, and will soon relocate its EMEA head office to Green Park in Reading, next to the Madejski Stadium, making it a perfect match for the two parties.
“We’re simply thrilled to be working with London Irish as it makes its exciting return to the Premiership,” said Patrick Malaperiman, vice president - EMEA, Cherwell Software. “And, with our new EMEA HQ right by Madejski Stadium, it’s special for us to support a local team with tremendous determination and an outstanding reputation.”
London Irish finance director Paul Forsyth said: “We would like to extend our thanks to Cherwell Software for their support and we look forward to working with them during what promises to be an exciting season for the club.”