19 March 2019
Project Rugby is a joint initiative between Premiership Rugby and England Rugby designed to increase participation in the game by people from traditionally underrepresented groups:
- Black Asian & Minority Ethnic groups
- People from Lower Socio-Economic backgrounds
- Disabled People
The programme will engage thousands of participants per year (aged 14+ and 16+ for disabled people) and will be delivered by community staff from Premiership Rugby’s 14 shareholder clubs at over 200 locations across England, providing accessible opportunities for people to participate in the game at a time and place that can be easily accessed by target audiences.
The aims and outcomes of Project Rugby include attracting thousands of participants to rugby per year.
By engaging participants, Project Rugby aims to help the transition from Project Rugby activity into regular rugby participation. By doing this, Project Rugby also aims to improve individual wellbeing and perception of self, reducing social isolation and improving levels of social connectedness. The final aim is to challenge existing perceptions of the game, positioning rugby as a sport for anyone regardless of background, ability or gender.